Annette Neu

Director of Experience Design at Handsome

I create visceral, story-driven strategies to enable innovative brand, product and service design.

I value the dirt under my fingernails because I believe you stop learning when you stop executing. As the Director of Experience Design at Handsome, I toggle between executing personally and leading a team of experts across traditional UX, business strategy, branded communication, content direction, and human-centered research and IXD to deliver seamless experiences across the entire customer journey.

Context and culture are core to my team’s process—never designing in a vacuum.